Lead capture and fast replies for e-commerce and retail
Velora gives e-commerce and retail businesses a qualifying form for the enquiries that are not a normal checkout: pre-sale questions, bulk and wholesale requests, custom orders and trade accounts. Each one is sorted by what the person actually wants and alerts you by push and email within about 60 seconds, with a reply already drafted. Untouched enquiries are followed up automatically at 60 minutes and 24 hours.
Why does response speed matter for e-commerce and retail businesses?
A pre-sale question is a customer standing at the checkout with their card out, waiting. If the answer takes a day they have usually bought elsewhere, because the alternative is one search away. Wholesale and bulk enquiries are worth more per reply than almost anything else in the inbox, and they are the ones most easily lost in a queue of support tickets.
The general evidence is covered on the speed to lead page: the most cited study found firms contacting a lead within an hour were nearly seven times more likely to qualify it than those contacting an hour later.
What questions would you ask on the form?
Whatever you like — Velora has no built-in question set and never writes questions for you. As a starting point, most e-commerce and retail businesses ask something close to:
- Is this about an existing order or something you are thinking of buying?
- Which product are you asking about?
- Is this for personal use, or buying for a business?
- Roughly what quantity do you need?
- When do you need it by?
Questions branch, so the answer to one decides what gets asked next, and you can set a qualifying rule on top. For example: Treat wholesale and bulk enquiries above your minimum order value as qualified so they reach you first, and route existing-order questions to a support reply template instead of your sales flow.
What happens after someone completes the form?
- Immediately
- The enquirer gets an automatic acknowledgement, including your booking link if you have set one.
- Within ~60 seconds
- You get a push notification and an email with their answers and a drafted reply.
- At 60 minutes
- If nobody has made contact, the enquirer gets a nudge and you get a reminder.
- At 24 hours
- A final escalation alert to you if the lead is still untouched.
- As soon as you reply
- Every automatic follow-up stops permanently.
Common questions from e-commerce and retail businesses
- Can I put this on a product page?
- Yes. Embed the form inline on the page, add it as a floating chat bubble across the store, or use the hosted link and QR code on packaging and inserts.
- Can I separate wholesale enquiries from support questions?
- Ask that as the first question and branch on the answer. Each form has its own tab in the lead inbox with unread counts, so trade enquiries never sit behind support tickets.
- Can I see which campaign an enquiry came from?
- UTM parameters are captured against every lead, and you can add your Meta Pixel ID to track form conversions for Facebook and Instagram ads, plus GA4 and Google Ads conversions sent server-side.